by BCCI Announces Apollo Tyres as New Lead Sponsor of Team India
Mumbai, September 16, 2025: The Board of Control for Cricket in India (BCCI) has announced Apollo Tyres as the new lead sponsor of Team India, marking a historic partnership between the world’s richest cricket board and one of the leading tyre manufacturers globally.
This landmark deal, secured through a competitive bidding process, represents a significant rise in sponsorship value and underlines the ever-growing commercial appeal of Indian cricket. The agreement will run until March 2028, spanning two and a half years. Under the contract, the Apollo Tyres logo will be prominently displayed on the jerseys of both the Indian men’s and women’s national cricket teams across all formats. This new sponsorship replaces Dream11, the previous lead sponsor.
For Apollo Tyres, this is the company’s first-ever foray into Indian cricket sponsorship—a move that aligns its brand with a sport that resonates deeply with millions across the country. Apollo Tyres, which markets its products under the global brands Apollo and Vredestein, has a presence in over 100 countries and is recognized for its focus on innovation, performance, and safety.
Speaking on the partnership, Mr. Devajit Saikia, Honorary Secretary, BCCI, said:
“The arrival of Apollo Tyres as our new sponsor is a testament to the consistent success and growing influence of Team India. This partnership is not just commercial—it’s a union of two institutions that represent performance, trust, and pride for millions of Indians.”
Mr. Rajeev Shukla, Vice-President, BCCI, added:
“We are delighted to welcome Apollo Tyres on board. This partnership brings together the spirit of Indian cricket and the pioneering legacy of Apollo Tyres. The competitive nature of the bidding process reflects the strong global confidence in Team India as a brand.”
Mr. Prabhtej Singh Bhatia, Treasurer, BCCI, emphasized the synergy:
“Apollo Tyres’ innovative and forward-looking approach perfectly aligns with our vision for the future of cricket. We are confident this collaboration will further strengthen Indian cricket’s global presence.”
Mr. Rohan Gauns Dessai, Honorary Joint Secretary, BCCI, said:
“This partnership reflects the growing strength and influence of Team India. We look forward to a successful collaboration with Apollo Tyres, one built on a shared passion for excellence.”
On behalf of Apollo Tyres, Mr. Neeraj Kanwar, Vice-Chairman and Managing Director, expressed pride in the association:
“Cricket’s unmatched popularity in India and across the world makes this sponsorship a matter of national pride. Partnering with Team India allows us to connect with fans globally while reinforcing Apollo Tyres as a leader in our industry. This is about building trust, inspiring excellence, and creating unforgettable moments for cricket lovers everywhere.”
With this deal, Apollo Tyres not only strengthens its brand visibility but also becomes an integral part of India’s cricketing journey—fueling passion, pride, and performance on the global stage.
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