Panaji, March 7, 2024 – In a pioneering move to leverage the influence of social media, Chief Minister Dr. Pramod Sawant distributed official appointment orders to empanelled Social Media Influencers associated with the Government through the Department of Information & Publicity. The ceremony took place at the Old Goa Medical College Building in Campal, witnessed by prominent figures including Vice Chairman of Entertainment Society of Goa (ESG) Smt. Delilah Lobo and Chief Executive Officer of ESG, Ms. Ankita Mishra IAS.
The event marked a significant step in recognizing the role of social media influencers in shaping public opinion and disseminating vital information. Chief Minister Dr. Pramod Sawant, known for his forward-thinking approach, highlighted the importance of engaging influencers in government communications.
Taking to Twitter, Dr. Sawant shared his enthusiasm, stating, “@DrPramodPSawant distributed appointment orders to Social Media Influencers empanelled by the Government through the Department of Information & Publicity at Old GMC Building Campal. Vice Chairman ESG Smt @DelilahLobo77, Chief Executive Officer ESG, Ms Ankita Mishra IAS, were also present.”
The presence of key officials from the Entertainment Society of Goa added weight to the occasion. Smt. Delilah Lobo, Vice Chairman of ESG, expressed her support for the initiative, emphasizing the dynamic role that influencers play in reaching a diverse audience.
Ms. Ankita Mishra, Chief Executive Officer of ESG, applauded the Chief Minister’s vision, stating, “Harnessing the power of social media influencers is a progressive move towards effective communication. Their reach and impact on public opinion are undeniable, making them valuable assets for government initiatives.”
The empanelled influencers, now equipped with official roles, are expected to play a crucial part in disseminating government policies, programs, and important announcements across various social media platforms. This innovative approach aligns with the government’s commitment to embracing contemporary communication channels.
The distribution of appointment orders to social media influencers is seen as a strategic step towards fostering transparent and interactive governance, ensuring that information reaches citizens through diverse and accessible channels. Goa’s pioneering move may set a precedent for other states to recognize and integrate the growing influence of social media in modern governance.